Myzone X The Lewis Moody Foundation

Executing a successful client collaboration

A key facet to the ‘Nous way of Working’ is our collaborative approach. We work in close partnership with clients to originate new campaign ideas and offer expert consultancy to refine existing ones. Most importantly, we are always proactively suggesting campaigns that we feel help enhance our brands’ core messages.

Near the beginning of lockdown – a time when strict isolation had a huge impact on our lives – community spirit and support became more important than ever. And community is a key element of client Myzone’s proposition, as they aim to unite people and make them feel good about exercise. Through our extensive network of contacts and collaborative approach, we were able to suggest a campaign that would deliver on this, and give real value to the community in more ways than one.

The opportunity to work with former England rugby captain, Lewis Moody, came about as we looked to partner our clients with inspirational and influential figures – and what better candidate than this? Lewis’ unrelenting passion to help others – emotionally, physically and socially – aligned perfectly with Myzone’s ethos community, of rewarding effort over fitness, and helping people to feel good about exercise.

  • Myzone
  • Health and fitness
  • Influencer charity campaign
  • Apr 2020 - Jun 2020
Screenshot 2020-08-27 at 14.10.01
By joining this fitness challenge and raising funds, you can help The Lewis Moody Foundation to fund The Brain Tumour Charity’s vital Support Services, bringing information and support to those who need it most, in these particularly challenging times. Many other fundraising events and challenge events have been wiped out due to the coronavirus so this is a new way of engaging people and to keep the funds coming in.

– Lewis Moody

Former England Rugby Captain, Lewis Moody, has worked closely with The Brain Tumour Charity for years, and was excited to enlist the help of Myzone for this special collaboration to raise money for those living with a brain tumour in the UK. Myzone donated MZ-3 heart rate trackers to the cause to create a Myzone Effort Point (MEP) Challenge where all participants aimed to exercise enough to contribute to the collective goal of 102,000 MEPs over 12 weeks. Participants were asked to fundraise £130 – the cost of a Myzone belt – during the challenge which would directly support the 102,000 people currently living with a brain tumour in this country.

After setting up some briefings, it was clear this collaboration was a match made. And with so many fundraising events taking a hit during lockdown, it seemed like the perfect time to launch a positive, unifying challenge for people of all ages, abilities and fitness backgrounds.

The fundraiser lasted three months, and achieved unprecedented success. The goal was to raise £7,500, but the results went far beyond that, with the final tally being an incredible £10,000. We were thrilled to be a part of such a rewarding partnership, and look forward to connecting more clients with inspiring people like Lewis in the years to come.