Drive downloads to Freeview’s smartphone app over a six-month period, to mark both the iOS and Android launch.
Over the course of the campaign, we created a consistent flow of national, regional, lifestyle and digital coverage. Initially focusing on face-to-face pre-briefings to demo the app to key technology press, which resulted in in-depth features and news pieces for launch day. We then created a second spike of coverage with a news release exploring the nation’s on-the-go TV viewing habits.
BBC Radio, City AM, Metro, Daily Express, The Sun, Daily Mirror