Becoming the Best: Brook + Wilde

When tasked with making a new player in the luxury sleep sector stand out from the crowd, Nous Communications had its work cut out. As always, the agency focused on results that would deliver the biggest impact to the client, in this case British brand Brook + Wilde. After extensive consultancy, and through our expert insight, we made it the agency’s mission to bring the brand to the forefront of consumer’s minds at the point of purchase decision.

A core objective for the client was to gain brand awareness and visibility in a crowded market, so we began by conducting thorough research into the publications and journalists that have the biggest impact in the homeware sector, to fully understand where we should focus. It was clear that a highly-targeted SEO reviews strategy was essential to help break through the noise and showcase to consumers the luxurious and award-winning products Brook + Wilde has to offer.

  • Brook + Wilde
  • Luxury homeware
  • SEO, Media Relations, Press Launch
  • Since November 2019
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“This extra-thick and truly magnificent vacuum-packed mattress doesn’t come cheap, but is worth every penny.”

Kate Hilpern, Independent

“If I could rate this mattress more than five stars I totally would…. And as for the quality, it is one of the best mattresses I've had the pleasure of reviewing.”

Jennifer Oksien, Livingetc

We worked closely with Brook + Wilde to gain insight into which search terms had the most impact and generated the highest revenue for the brand. After understanding that mattresses attract the most traffic to the website, we focused our efforts in ensuring that Brook + Wilde was visible in the top editorial articles when searching for ‘best mattress’, ‘best luxury mattress’ and ‘best UK mattress’.

After highlighting the key media that truly matter to Brook + Wilde, we invested in nurturing our relationships with the key journalists to ensure they became true advocates of the brand. This was crucial in helping us convey the accurate messaging of Brook + Wilde’s class-leading products in all editorial features.

This successful strategy has enabled Brook + Wilde to have over 55% of the share of voice when searching for the best mattress to buy online, which for a relatively new brand is a huge achievement.

Brook + Wilde has since expanded its product range into a selection of beautifully designed British homeware including bed frames, pillows, duvets and sofa beds. We have already made exceptional headway in replicating the success of the SEO reviews strategy across the other products in the range, helping Brook + Wilde to become one of the UK’s leading online luxury home retailers.

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