Beolab 28 - press briefings at Timothy Oulton

Creating a memorable brand experience for media – one which adds value and guests actually want to attend – is critical to securing a successful launch. Nous Communications takes pride in its ability to host activations that complement and accentuate our clients’ values; we know how to connect a brand with its target audience. The agency’s ability to host impactful and immersive events is thus second to none, as our events at Timothy Oulton show.

Over the past year Bang & Olufsen and Nous Communications has worked closely with Timothy Oulton, whose eye-catching and outré interior creations are a perfect match for B&O’s avant-garde aesthetics. These were the perfect locations to experience the emotion of the luxury Danish audio pioneer’s most advanced speaker to date – the sonically and aesthetically spectacular Beolab 28.

  • Bang & Olufsen
  • Timothy Oulton, London
  • 4th - 6th May 2021
  • 7x Journalists
  • Deliver a hands-on, real life experience for the UK media to test out Bang & Olufsen's Beolab 28
  • Press post-launch event
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Not only does Nous Communications ensure that each activation is perfectly aligned with the ethos of our brands, but we go one step further – delivering results-driven outcomes every time.

Located in the iconic Bluebird on Kings Road, Timothy Oulton’s luxurious Chelsea showroom is a surreal design haven. From a fish tank housing a yellow submarine to a 1.7 tonne rock crystal – not forgetting the giant ‘Apollo’ spaceship – the Timothy Oulton interiors experience showcases the brand’s most iconic designs to date.

Nous Communications invited a range of media contacts to experience the Timothy Oulton space throughout the year. To celebrate the launch of Bang & Olufsen’s Beolab 28, Nous Communications hosted a series of exclusive one-to-one briefings with key lifestyle, interiors, and technology press in the all-new Timothy Oulton private cinema room.

Furthermore, Bang & Olufsen and Timothy Oulton teamed up to launch ‘The Theatre’ – a multi-sensory, all-enveloping private cinema offering a luxurious at-home cinematic experience like no other, where the agency’s close contacts from the likes of GQ, City A.M. and the Financial Times were in attendance. Meanwhile, later in the year Nous Communications invited media from GQ, ELLE Decoration and Esquire to attend an exclusive VIP party in the Timothy Oulton showroom to celebrate a new collection of lenticular art by highly acclaimed photographer, Derrick Santini. With music from renowned DJs Groove Armada and Daisy Lowe on a Bang & Olufsen set-up, the evening was certainly one to remember.

Not only does Nous Communications ensure that each activation is perfectly aligned with the ethos of our brands, but we go one step further – delivering results-driven outcomes every time. Working in partnership with both Bang & Olufsen and the team at Timothy Oulton, the agency’s outreach and close relationships with the journalists who matter successfully reconnected luxury lifestyle media with the immense emotional power of Bang & Olufsen’s Beolab 28. Making a demonstrable difference to our clients is at the core of what we do, and it’s safe to say that this was no exception.

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