ACTIVATION
Bang & Olufsen at LDF
_MG_1220
Brief

Mark the launch of Bang & Olufsen’s latest audio product, the Beosound Edge speaker, and reach both a design and technology savvy audience.

Strategy

Utilise London Design Festival to ensure both media and consumers understand the importance that technology plays within any interior.

Activation

We created an immersive installation during London Design Festival. Within a derelict bank in Knightsbridge (reflective of the product’s one pound coin-inspired design), we installed six Beosound Edge speakers throughout the venue and encouraged visitors and press to interact with the speakers to create their own bespoke composition through movement.