SOCIAL MEDIA
Bang & Olufsen at Goodwood
Sul Blue Bang Olufsen
Brief

To engage with a variety of content creators, celebrating the launch of seasonal colourways for Bang & Olufsen throughout the year.

Strategy

To employ creators who have a special connection with the varying themes. E.g. vintage drivers for the Racing Green colourway.

Activation

Hosting a press trip to Goodwood Festival Of Speed for ten influencers and press.

Execution

Publishing a series of colour-themed campaign images including Sakura Pink, Late Night Blue and British Racing Green.