To engage with a variety of content creators, celebrating the launch of seasonal colourways for Bang & Olufsen throughout the year.

To employ creators who have a special connection with the varying themes. E.g. vintage drivers for the Racing Green colourway.

Hosting a press trip to Goodwood Festival Of Speed for ten influencers and press.

Publishing a series of colour-themed campaign images including Sakura Pink, Late Night Blue and British Racing Green.