Bang & Olufsen Beovision Harmony Launch
For the launch of its mesmerising Beovision Harmony TV, Bang & Olufsen bid farewell to the usual technology conferences and opted for the fitting Salone del Mobile, or Milan Design Week, as the platform to unveil its latest design marvel. Our task? To ensure that despite its stylish looks, this B&O beauty was not to be underestimated at when it came to sound and performance.
Beovision Harmony is beautiful hybrid of tech and art.
– GQ Magazine
Beginning with a press trip to Milan with editors across the UK’s biggest technology sites, we delivered news articles, hands-on, standalone interviews and social coverage dedicated to the new launch from every attendee. Combined with a Wallpaper* global exclusive, this coverage established the TV amongst the tech crowd ahead of it being available to buy.
Back in London, dedicated briefings and press office outreach resulted in a continuous stream of lifestyle and design coverage, securing 11 full pages in ultra-premium publications, such as Square Mile and Canary Wharf. Rounding off the campaign, Bang & Olufsen installed the Harmony in a Copenhagen hotel, giving us the opportunity to host luxury lifestyle press in the Danish brand’s home country. Publications including GQ, City AM and Elle Decoration were accompanied by team Nous to gain a further understanding of the company’s heritage and design ethos, delivering product placement and in-depth brand stories.